Marketing for us women is a word that make us crawl into a small ball and hide.
We wish we never had to market our company and ourselves.
Why does it have such a bad connotation for us and not for men?
Men are not playing the mind game as we do. We think marketing is aggressive, pushy, not classy. We do not want to be portrayed as "sale's car dealers". We prefer a more gentle approach.
Is this approach working for us?? Not really.
Men are direct. They would not be afraid of sharing what they do and telling us we really need their services. They would not let it go until they made their point.
They usually get to what they want. They would not give up.
Women, we need to man it up when it comes to marketing.
Does it mean we have to have the same approach than men do?
In a way, yes. Does it mean we need to be pushy? No. Does it mean we need to be direct? Yes.
How can we do it in a way that feels true to ourselves? A way that we feel comfortable and is effective at the same time?
We are cerebral human being, more so than men. So why not use it?
First of all instead of using the word marketing, why don't we use a word that fit us better and that we feel happy and excited about it. What about "Sharing our expertise", " Connecting with people to share what we love doing", " Embracing and owning what we are good at".
Whatever you want to use, use it. Drop the "Bad word" that makes us shiver and crawl into a ball. Use a more empowering word that will make you want to share what you do with joy, enthusiasm and total engagement.
1. Shift your mindset from marketing to get clients versus connecting with people to be of service
and share your expertise and your passion with them.
2. Make a list of the value you can offer to people.
3. Read it to yourself every single day.
4. Believe in your greatness.
5. Talk from your heart. The more passionate you are the more attractive you will be.
6. Get out and practice. Connect to at least 3 strangers a day.
7. Celebrate your wins.
I like the point you made that men are wired differently than women, it makes a lot of sense. Thanks for the tips, I will try them.
ReplyDeleteDear Marita,
ReplyDeleteWe are indeed different than men. We act differently, think differently. That what makes the whole relationship complex and interesting at the same time.I would love to hear your feedback when you try the tips.